This project is powered by People's Liberty
It is encouraging that people want to talk about food waste.
Media coverage about food waste grew 25% per year from 2011-2016
In a 2016 poll, 74% of adults reported that the issue of wasted food was important to them
But did you know where most food waste comes from?
43% from Homes
27 Million Tons
40% from Grocery stores, wholesalers, and commercial kitchens
25 Million Tons
16% From Farms
10 Million Tons
2% from Manufacturing
1 Million Tons
Join this unique, 3-step-exploration, and help uncover what our communities beliefs, behaviors, and biases are about food.
Step 1: Eat
Eat chef-created meals, prepared with imperfect foods, to bring about understanding, acceptance, and adoption of ugly looking ingredients at home and in restaurants.
STEP 2: Share
Share thoughts and conversations about the food you choose to eat and the food you choose to throw away
Help us gather insights about the use and availability of imperfect food in the Cincinnati area. Missions are simple, quick and facilitated via an app on your phone.
Interested in completing a Mission? Click on the one that interests you, type the name of the mission in the subject line and click send. We’ll respond with additional information and mission instructions.
Step 3: Learn
Learn from fun, awareness-building, online games that will reveal how the “visual” appeal of ripening food and the language we use to describe it, affects our desire to purchase and consume them.